This is our first posting.
And it doesn’t take a rocket inventor to point out the inherent irony of a blog entitled innovationiseverything being launched now, this late in the day.
Well we would argue this is to misunderstand the true nature of innovation. Innovation is, in fact, much more of a happy bed fellow with the principals of Kaizen, or continuous improvement to established practices. Innovation is, much more usefully, really another name for creative ideas.
So our blogging journey starts off with humble but important objectives. Not to claim reinvention of the wheel, but to make the wheel more interesting, fun and if possible useful.
On the subject of humble, one of the things about blogs which really appealed to us was that the fact that they are both transient and permanent at one and the same time. We love the fact that the time that blogs are posted is indelibly recorded to the minute for posterity. A still frame from a frenzied day. An image grab of what seemed funny or vital at one particular slice in time. And of course given the democracy of the media, the very act of capturing it, frees and liberates it, launching it out in an independent life in something called blogoshpere.
Innovationiseverything is a forum for the folk working at My Agency, a collection of creative minded people working in London. Artists, songwriters, even humble advertising creatives have for years carried with them little journals of scraps, of homeless ideas, of skunk works. Pieces to which they return at a later date. Pieces which are often the origins of something bigger, more complete. In the same way we hope that innovationiseverything becomes that for the people at My Agency and anyone else who happens to stumble across us. Use and enjoy.
And it doesn’t take a rocket inventor to point out the inherent irony of a blog entitled innovationiseverything being launched now, this late in the day.
Well we would argue this is to misunderstand the true nature of innovation. Innovation is, in fact, much more of a happy bed fellow with the principals of Kaizen, or continuous improvement to established practices. Innovation is, much more usefully, really another name for creative ideas.
So our blogging journey starts off with humble but important objectives. Not to claim reinvention of the wheel, but to make the wheel more interesting, fun and if possible useful.
On the subject of humble, one of the things about blogs which really appealed to us was that the fact that they are both transient and permanent at one and the same time. We love the fact that the time that blogs are posted is indelibly recorded to the minute for posterity. A still frame from a frenzied day. An image grab of what seemed funny or vital at one particular slice in time. And of course given the democracy of the media, the very act of capturing it, frees and liberates it, launching it out in an independent life in something called blogoshpere.
Innovationiseverything is a forum for the folk working at My Agency, a collection of creative minded people working in London. Artists, songwriters, even humble advertising creatives have for years carried with them little journals of scraps, of homeless ideas, of skunk works. Pieces to which they return at a later date. Pieces which are often the origins of something bigger, more complete. In the same way we hope that innovationiseverything becomes that for the people at My Agency and anyone else who happens to stumble across us. Use and enjoy.
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