Even now I am amazed at how some agencies won’t allow an agency blog.I think it’s because they’re afraid. They fear the outside world and what it might say to them and about them, and let’s just get it out there, they fear what their own employees will write.
How last season! And how downright weird when they work in communications.
I’ve also been struck by the fear some people seem to have of blogging. I tested it recently and this still, panicky look comes over people’s face and they say, ‘Write a blog? Me? Why? Who’s going to want to read what I’ve written?’ or they say, ‘No way - I don’t have time to do that.’ Fair do’s. But you talk to people you meet and share your thoughts with them pretty much most days so this is just another way of chatting, you just get more time to structure your thoughts.
So as you may have guessed this week my obsession is fear. I read this brilliant article (I thought it was brilliant because it resonated with me for a number of reasons) yesterday on adage.com by this guy called Peter Murane, entitled ‘Act small to win big with killer ideas’. It relates to CPG companies (and I’m sure this can be true of any big company in any sector) and how the culture of these big companies and their employees’ fear of missing targets, can inhibit innovation and NPD. Shouldn’t fear be recognised as one of the primary drivers of innovation? Shouldn’t we learn to love fear and embrace it?
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